Aeyde’s first launch of a scarf collection in 2020, featuring my writing, thoughts, and reflections on hand-printed silk scarves in Italy. Originally written for its Fall Winter 2020 campaign as an attempt to capture the Zeitgeist in a time of instability and irritation. The piece builds also the framework and narrative of aeyde’s Fall Winter 2020 campaign film.
Creative Direction: Inga Langkay, Luisa Dames
Writing: Inga Langkay
Art Director: Chris Winter
In a world where brightly drawn revelations vie for attention,
where uploading memories in real time is consent
– we long for the essential.
We want to feel it.
Instability takes us somewhere new.
The accepted and the acceptable become irrelevant
Instead we act:
an ocean full of infinite creativity becomes the symptom of today.
Extraordinary silhouettes challenging our perspectives.
And we ask:
Is this fiction or is this fact?
Remembrance and imagination are forming new patterns.
Trust and cultivate
Out loud in all silence – thoughts like sparks.
This empire is full of meaning.
Discover patterns, discover shades.
Time awaits the new. Trust it all back.
With eyes wide open –
You feel it. You breathe it. A world turns into secrets.